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UNTIL WE MARCH AGAIN MAKE YOUR OWN PARADE
This year, Guinness and Carhartt are proud to honor the spirit of St. Patrick’s Day by safely celebrating the greatest holiday on earth in some truly unique and resilient ways. So pour up a pint, put on your gear, and tell us how you’re celebrating St. Patrick’s Day this year.
Share your St. Paddy’s Day celebration on social media by tagging @carhartt and using the hashtag #MakeYourOwnParade
LIMITED EDITION GEAR
BUILT TO MAKE YOUR OWN PARADE
New Guinness x Carhartt St. Paddy’s Day gear — honoring hard work, goodness, and the greatest holiday on
Two years ago, Guinness x Carhartt came together to Work For The Better, and begin building
our world a little better in the process. We started by making a special-edition lager to raise money for
the heroic first responders of Team Rubicon. Last year, we lent a hand to help fund and support the
hardworking Plumbers Union of Chicago, who are also known to dye the Chicago River green on occasion. Now,
as this year’s St. Paddy’s Day approaches, we humbly invite you to #MakeYourOwnParade. However you choose to
celebrate it, make it a happy, memorable, and safe St. Patrick’s Day.
Meet The Paraders
THE ICE SCULPTOR
Jovonnah Nicholson uses power tools like paintbrushes to sculpt beautiful creations in ice, using her
unique set of skills to make even the most special of occasions all the more festive.
Nivek Monet plies his craft in the city of Detroit, expressing his unique talent on all types of
artistic mediums — some of which, if you’re lucky, you can even see from the road.
Tom Friar is a mechanical contracting Project Manager by day, and a snowmobile superstar pretty much
anytime he’s off the clock. No doubt, his work ethic is blue collar, and his riding ability is second to
Joel Peterson captains a fishing boat appropriately named “Joy” in up-north Michigan’s historic
Fishtown. Continuing his family’s hardworking tradition, he provides some of the freshest fish in the
Great Lakes, and proudly wears Carhartt to work each day.
GUINNESS X CARhARTTHERITAGE COLLECTION
Exclusive new gear from our archives that’s more than 392 years in the making.