New creative campaign spotlights hard workers across industries who make special moments possible

DEARBORN, Mich., August 18, 2025 – To honor the tradespeople whose hard work shapes some of the most beloved and iconic shared experiences, Carhartt today launched a new creative campaign: Made Possible. From sports stadiums filled with dedicated fans, to the energy of a live music performance, and the tables we gather around to enjoy a holiday meal, if it was built, grown, or crafted, chances are it was made possible by a hard worker wearing Carhartt.

Penning the next chapter in Carhartt’s storied history as the leading workwear brand, the campaign kicks off with a new brand spot, “Made Possible Anthem,” highlighting the behind-the-scenes workers who make everyday life possible. From early mornings to late nights, the film pulls back the curtain on the demanding work of the people whose impact is always felt, but rarely seen. “Made Possible Anthem” gives credit where it’s long overdue, showcasing the many ways the skilled trades shape the world around us.

“At Carhartt, we believe every moment, big or small, starts with dedicated people showing up and putting in the work,” said Susan Hennike, Chief Brand Officer at Carhartt. “Made Possible is our way of honoring the tradespeople who keep the world moving. They may not always be in the spotlight, but everything we cherish and love is made possible through their hard work.”

Made Possible will unfold in four phases this fall, showcasing real stories of hardworking people across American industries like professional sports, music, entertainment, agriculture and commerce. Through creative short films and digital content, the campaign will honor workers from all walks of life whose contributions often go unseen. With more than 650K jobs remaining unfulfilled in construction and manufacturing¹ in the U.S. alone, the need for these hard workers is ever increasing.

In addition to running on Carhartt’s website and social media channels, video creative from the new Made Possible campaign will run across digital platforms, as well as linear and connected TV.

To learn more about Made Possible and how Carhartt is helping people get the job done to build a better world, visit Carhartt.com/JointheTrades.

¹U.S. Bureau of Labor Statistics

ABOUT CARHARTT

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.