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5750 Mercury Drive
Dearborn, MI 48126
For Release: November 4, 2019, DETROIT
Chevrolet Introduces 2021 Silverado HD Carhartt Special Edition
Production model follows positive response to SEMA concept
Chevrolet and Carhartt today revealed the ultimate hard-working truck
designed to tackle the toughest jobs: the 2021 Silverado HD Carhartt Special Edition.
“Over the last century, both Carhartt and Chevrolet have earned a
reputation for building long-lasting products that stand the test of time,” said Janet Ries, vice
president of marketing at Carhartt. “This truck represents a true collaboration of our brands coming
together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but
also live a rugged lifestyle.”
The two iconic, Detroit-based brands first teamed up to reveal the 2017
Silverado 2500HD Carhartt concept vehicle at the 2016 SEMA Show.
“When the concept vehicle was shown, consumer response exceeded even our
highest expectations,” said Brian Sweeney Chevrolet U.S. vice president. “Listening to the enthusiastic
feedback of show-goers and trucks enthusiasts led to the development of the production truck that
customers have been clamoring for.”
Based on the Silverado 2500 LTZ crew cab, the special edition is paired
with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid
It is offered exclusively in the Mosaic Black Metallic exterior color,
which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and
tailgate, 20-inch All Terrain tires and a soft rollup tonneau cover embossed with the Carhartt logo.
Black vent hood detailing, tow hooks and a tailgate bowtie lend more dramatic styling, while a chrome
grille surround and inserts, along with body-color front and rear bumpers, further add to the
distinctive exterior styling and the truck’s overall presence.
A Carhartt-themed interior includes all-weather floor liners with the
Carhartt badge, along with exclusive two-tone Jet Black and Carhartt Brown leather-appointed seats
featuring unique stitching and Carhartt embroidered headrests.
The production Silverado HD Carhartt Special Edition will be on display at
the 2019 SEMA Show and it will be available for sale at Chevrolet dealerships in fall 2020.
# # #
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands,
doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year.
Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that
makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More
information on Chevrolet models can be found at www.chevrolet.com.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a
rich heritage of developing rugged
products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than
5,500 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s
founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
CHEVY x CARHARTT
INTRODUCING A TRUCK BUILT TOUGH ENOUGH FOR DETROIT
The All-New 2021 Chevy Silverado HD Carhartt Special
Edition — Coming
There aren’t many century-old brands with more in common than Chevrolet and
Mainstays of the American working class with roots buried deep beneath the gritty, blue-collar city
streets of Detroit. Two time-tested and iconic brands coming together to create a truck for people who
not only work hard on the jobsite, but also live a rugged lifestyle. A truck engineered by Chevy and
Carhartt to make our hometown of Detroit proud.
Offered exclusively in a Mosaic Black Metallic exterior
Carhartt gold and Carhartt badging on the doors and tailgate
Based on a Silverado 2500 crew cab LTZ with the Z71 Off-Road
Tuned twin-tube Rancho shocks, Hill Descent Control, and
20” all-terrain tires
Soft rollup tonneau cover embossed with the Carhartt logo
Black vent hood, tow hooks, and tailgate bowtie
Chrome grille inserts and surround
Carhartt-themed interior includes all-weather floor liners
Exclusive two-tone chocochino and black leather appointed
seats with unique