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Chevrolet Introduces2021 Silverado HD Carhartt Special Edition
Production model follows positive response to SEMA concept vehicle
Chevrolet and Carhartt today revealed the ultimate hard-working truck designed to tackle the toughest jobs: the 2021 Silverado HD Carhartt Special Edition.
“Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time,” said Janet Ries, vice president of marketing at Carhartt. “This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle.”
The two iconic, Detroit-based brands first teamed up to reveal the 2017 Silverado 2500HD Carhartt concept vehicle at the 2016 SEMA Show.
“When the concept vehicle was shown, consumer response exceeded even our highest expectations,” said Brian Sweeney Chevrolet U.S. vice president. “Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for.”
Based on the Silverado 2500 LTZ crew cab, the special edition is paired with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid plates.
It is offered exclusively in the Mosaic Black Metallic exterior color, which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch All Terrain tires and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing, tow hooks and a tailgate bowtie lend more dramatic styling, while a chrome grille surround and inserts, along with body-color front and rear bumpers, further add to the distinctive exterior styling and the truck’s overall presence.
A Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, along with exclusive two-tone Jet Black and Carhartt Brown leather-appointed seats featuring unique stitching and Carhartt embroidered headrests.
The production Silverado HD Carhartt Special Edition will be on display at the 2019 SEMA Show and it will be available for sale at Chevrolet dealerships in fall 2020.
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,500 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
Chevrolet Truck Communications, Libby Wall, 313-316-0489