Carhartt is a fifth generation, family run company that's been a part of Detroit since Carhartt's beginning.
That's why the building of this store is very sacred to everyone at Carhartt. Said owner Mark Valade (great grandson of founder Hamilton Carhartt), “We have had a long desire and need to open a store in our company's birthplace and what many of us at Carhartt consider our own hometown.”
And so begins our new home at 5800 Cass Avenue. Once home to a car dealership, this Art Deco building, built by local architect Charles Agree in 1928, will open its doors at the end of August as the new Carhartt Detroit Flagship store. The original home of Marmon Motors, 5800 Cass stands at three stories, 51,000 square feet, and features an attached parking garage.
In 1889, Hamilton Carhartt started the company in a warehouse in the Corktown neighborhood of Detroit with four sewing machines and a dream. 126 years later, that dream is still alive and the brand is stronger than ever. As the city of Detroit continues to experience a renaissance and rejuvenation led by small and large businesses alike, Carhartt is proud to continue to be a part of the movement to restore Detroit.
To build the store we worked with as many people from Detroit as possible. That's why we used reclaimed wood from abandoned Detroit houses to create fixtures in the store. Artists from Ponyride in Corktown built the cashwrap and concrete counters, and local Detroit artists The Golden Sign Company helped us paint a mural visible from I-94 depicting Carhatt’s heritage and Detroit roots.
The Detroit store is more than just products on a shelf. It’s an ode to Detroit, a true proving ground for to those who believe in hard work.