Press Releases

March 25, 2011

Carhartt Twill Workwear: Built To Outperform
Official Apparel Of ‘Inside West Coast Customs‘ On Discovery‘s HD Theater

DEARBORN, Mich. -Carhartt, America‘s premium work wear brand since 1889, announces its appearance as the choice work apparel of the world famous West Coast Customs (WCC) on new hit show "Inside West Coast Customs." Airing on Discovery‘s HD Theater on Sundays, 9PM ET, watch WCC‘s CEO, Ryan Friedlinghaus and his talented crew crafting custom automotive masterpieces while wearing Carhartt‘s twill product line, including the Twill Work Pant (style B290), Short- Sleeve Twill Work Shirt (style S223) and Long- Sleeve Twill Work Shirt (style S224).

"Our twill work wear will offer these highly- skilled craftsmen the superior comfort, un- matched durability, and quality of construction needed to create these automotive masterpieces for hours at a time," said Deb Ferraro, VP of Product at Carhartt. "We‘re honored to be the choice work wear brand of the show."

The show features the WCC crew designing and building some of the most amazing vehicles in the world for serious enthusiasts, celebrities, entrepreneurs and corporate titans worldwide and will continue to share its work with passionate automotive viewers.

"One of the biggest challenges we have at our shop is that we need a more professional, uniform appearance and since we are in the business of building premium performance custom cars, I want my guys to translate that same professionalism into their shop wardrobe. Carhartt‘s twill is the perfect product for shop guys like us to look are best while staying comfortable all day long," said Friedlinghaus.

The Carhartt Long- Sleeve Twill Work Shirt (style S224) and the Carhartt Short- Sleeve Twill Work Shirt (style S223) are constructed of premium 5.5- ounce polyester/cotton blended twill with wrinkle resistant fabric and water/stain- repel- and- release finish. Both shirts offer uncompromising Carhartt characteristics including a spread collar, two chest pockets with mitered flaps and button closures, a square bottom that tucks comfortably, and dyed- to- match front buttons to allow for a more uniform appearance throughout.

The shirts are available in regular sizes S- 2XL and in tall sizes, M- 4XL and available in four colors options including: black, dark gray, khaki, and navy.

The Carhartt Twill Work Pant is made with an 8.5- ounce polyester/cotton blended twill featuring a wrinkle- resistant fabric with a water/stain- repel- and- release finish, a permanent crease and two back pockets with welt pockets and button closures. The pant sits slightly below the natural waist giving it a more relaxed- fitting seat and thigh and offers leg openings that fit over boots. The B290 is available in regular and tall sizes in four color options including black, dark gray, khaki, and navy.

"Because we designed our twill work wear to be best- in- class, we back it with a guarantee," said Ferraro. "If you don‘t like it, you can return it to us within 30 days for a full refund. You can‘t beat a guarantee like that."

Visit www.carhartt.com for more information.

About Carhartt, Inc

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

About West Coast Customs, Inc

Ryan Friedlinghaus founded West Coast Customs in 1993 with a $5,000 loan from his grandfather. Today, the multi- million dollar company has a team of 30 who build custom cars, consult with OEM manufacturers, film a hit television show, offers a line of merchandise and oversees franchise locations in the Middle East, Russia and Japan. Visit WCC at www.westcoastcustoms.com on facebook.and on twitter @officialwcc