Press Releases

July 12, 2011

Carhartt Duck Seat Covers Now Available For Ford F- 150 And SuperDuty Trucks

DEARBORN, Mich. - Carhartt, America‘s premium workwear brand since 1889, announces its collaboration with automotive industry leader Ford Motor Company and Covercraft Industries, Inc., the world‘s largest manufacturer of custom vehicle covers, to develop a new offering of Carhartt duck seat covers for Ford F- 150 and SuperDuty truck models. Carhartt seat covers are available for 2009 F- 150 models and forward and 2011 SuperDuty models and forward.

"There‘s a great synergy between Carhartt and Ford since we are both in the business of developing reliable and rugged products for hard- working people who just need to get the job done," said Rick Fecowicz, Carhartt‘s Director of Licensing. "This collaboration is a natural fit because it continues to reinforce both of our brand‘s missions to develop new and innovative products for our loyal consumer."

Constructed with heavy- duty firm- hand Carhartt duck fabric, these seat covers offer durable triple- stitched main seams and include features such as pockets for storage with signature Carhartt rivets and a Durable Water- Repellent (DWR) finish to repel spills. Built specifically for Ford F- 150 and SuperDuty vehicles, these vest- type seat covers were designed to accommodate seat- mounted side airbags and allow for easy access to seat controls.

Available now, customers can purchase these seat covers at their local Ford dealer or make purchases online at www.fordaccessoriesstore.com.

"As the manufacturer of the number one selling truck for 34 straight years, we at Ford always want to partner with the best," said Kevin Powell, Director of Program and Product Development of Ford Licensed Accessories. "When you think of work trucks, you think of work clothes, and obviously Carhartt comes to mind immediately. Headquartered right down the street from us in Dearborn, Michigan, Carhartt has been in business for over 100 years- - - and they, like Ford, have an incredibly loyal customer- base."

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company‘s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford‘s products, please visit www.ford.com.

About Covercraft Industries, Inc
Covercraft is the world‘s largest manufacturer of custom patterned vehicle covers and specialty protective soft goods including SeatSavers™, UVS 100™ Heat Shields, Canine Covers®, custom Pocket Pods® and SeatGloves®. For more information regarding Covercraft‘s products, please visit www.covercraft.com.

About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt. For more information, please visit www.carhartt.com.